The idea, in one line

Cancel and repost at the right priority, with DND bypass when needed.

ORIGINAL

CANCEL

SILENT

PRIORITY

MUTE

02

Arjun’s 2:30 PM focus time

SAP engineer. BITS M.Tech learner.

Code review open. Batch group very awake.

He chooses what can interrupt. Erza applies his delivery rules.

Batch-group banter

MUTE

Lecture recording

SILENT

3 PM course deadline

PRIORITY

Fictional scenario. Android controls final alert delivery.

03

What deserves to interrupt?

2:30 PM. Three pings. Three different decisions.

Illustrative rules. Trash removes the notification, not the chat. DND depends on Android settings.

04

Your rules, with room to learn

Choose a match. Set an action. Let the rule do the work.

05

Customer feedback

Interview Round 1

Freedan Jeremiah

Student, 23, Australia

“I get around 400 notifications a day. Half are Zomato and Swiggy deals I never asked for. I miss Slack messages from my classes because they get buried. If an app could quietly rank what actually matters, I would use it immediately.”

Interview note

Privacy: worried about AI reading message content.

Divya Krishnan

Expeditors, 23, Chennai

“I keep my phone on silent during Meeting and personal times, but then I miss urgent messages from group project members. I wish I could say — only alert me if it is from my project group or my family.”

Interview note

Wants sender-group whitelisting, not just individual contacts.

Two interviews supplied by the project team. Reported experiences, not population estimates.

06

Lean Canvas

Proposed business model and product hypotheses

Problem

500+ alerts/day for high-volume users (hypothesis) Important alerts buried Priorities split across apps

Solution

On-device AI ranking Selective DND bypass Learning engine (planned)

Key metrics

Notification open-rate lift DND decisions vs user intent Day-30 retention

Unique value

Explainable notification filtering with shared priorities across apps. A positioning goal to validate.

Unfair advantage

On-device model Privacy-focused processing Passive learning Minimal setup Advantages to validate

Customer segments

Urban Android users 18–35 Working professionals People using many apps

Channels

Google Play Store Tech communities Word of mouth / reviews

Cost structure

On-device ML research App maintenance Support infrastructure

Revenue streams

Freemium proposal Pro: custom rules + digest Enterprise: team settings

Learning, digest and enterprise settings are roadmap ideas. Android permissions and setup still apply.

07

Back to what matters.

Let the noise wait.

Which notification deserves your attention right now?

Erza

08

Take the pitch with you.

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